About the Stylist

My name is Yana Novi. I am a personal stylist, and in my work I combine my background in psychology, years of experience, and a refined artistic eye.

For me, a person’s appearance is a system of subtle nuances where every detail matters and reflects the essence of their personality. I always try to see this depth.

I spent many years drawing and received awards in art and sculpture competitions - harmony of form and color came to me intuitively. Later, working as a makeup artist strengthened my understanding of natural features and taught me to read visual nuances even more precisely.

Studying psychology at university and consulting people in the field of relationships helped me understand the inner nature of personality - character and unique traits. I realized long ago that style is not about clothes or hairstyles. It is about how a person expresses themselves and about inner wholeness. Inner and outer harmony are closely connected.

Over time, I developed my own methods of appearance analysis because I wanted more than what standard systems could offer. I do not work with templates. My approach is built on artistic perception, logic, psychology, practice, and intuition.

It is important for me to see the natural structure of a person’s appearance and the essence of their personality rather than fitting them into trends or someone else’s standards.

For me, style is about individuality, not fashion.

It is a way to help a person see themselves more clearly, feel inner support, reconnect with a sense of beauty that has always been there, and reveal their potential.